Sell Value - Not Price

Increase your sales volume by selling based on the value of your product - not the price point.

5 Tips for networking with LinkedIn

Stay relevant by making sure that you are effectively marketing yourself among the social networks.

Resume Building Tips

In a competitive job market, is your resume giving potential employers a reason to call you?

First step towards success: Get Organized!

People are not accidently successful. Success is a result of planning and preparation. Are you ready to be successful?

Drive business to your business

Are you looking for more customers? Check out these tips on driving business to your business.

Top 5 Reasons Closers Fail


Make no mistake about it; if you have a qualified customer in front of you, and they do not commit today, you are to blame - you are the reason that the sale didn't close today.

Even the best sales professionals can fall into a closing slump. Before you can rebound, you have to address the behavior and issues that are keeping you from closing your sales.

Top Five Reasons Closers Fail 

1. Never Attempted to Close: This is by far the most common reason sales professionals lose sales, they simply don't ask for the sale! After you've went through your presentation/pitch, it is imperative that you transition into the closing by asking/assuming the sale. You have to give direction if you want reaction.

2. Pressure Perceived as Bad: By nature, people will say no before they say yes. Are you quitting the first time that you hear no? If your customer/client is against the fence, are you backing off or charging in? Pressure is a sales professional's secret weapon. With an aggressive approach, and just the right amount of pressure, you can turn that no into a yes

3. Lack of Belief/Knowledge in Product or Service: If you do not thoroughly know and believe in your product, you won't be able to effectively sell it to anybody else. As a sales professional, you are acting as a brand ambassador for your product/service. If your customer doesn't feel your confidence as an expert, they won't be willing to invest. 

4. Incorrect Price or Quote: Nothing loses a sale quicker than giving your customer incorrect pricing information. When you're giving a quote or price, it is extremely important that you give the right price the first time, every time. Don't give a price that is a little over, or a little under - you should be spot on with your pricing information. 

5. Not understanding Complaints vs Objections: If a customer doesn't agree with everything that you're saying, or has an issue with some of the specifics, etc. - that's OK! If your client is asking probing questions, it's not because they are complaining - it's because they are interested. This is your opportunity to show your product knowledge by overcoming their objections with the value of your service. 

These behaviors are all under your control, not the customers! If you're in a sales slump, you have to find the root of the problem and fix it. 

Good luck and happy selling! 

How to Drive Business to your Business


Whether you're a district manager, retail store manager, small business owner, account manager, or a general sales professional - we are all faced with the same question, how do you drive new business?

There is no easy secret in driving business. It takes hard work, and a consistent approach. In no particular order, I will break down some different avenues that you can take to drive business to your business!

Referrals - This is by and large the easiest way to generate new business. Gain new business by capitalizing on your current customer base. Ask your customers to work for you by having them tell their friends, family, co-workers, acquaintances, etc. about their fantastic experience with you. What's better than bragging about yourself? Having somebody else brag about you, for you! Give your customers a reason to spread the word by giving them an incentive. Example: you can give them an in-store credit/discount for every new customer that they send your way. 

Cross Marketing - Remember, you're not alone. You're not going to run into many businesses that aren't looking/accepting new customers. We can all work smarter by working together. Create partnerships with other local businesses and advertise together for each other.

Social Networking - You probably hear about the importance of social networking all the time, but let me tell you again - you cannot afford to not have a social presence. Facebook, Twitter, LinkedIn, YouTube, and some sort of blogging platform (Blogger, Wordpress, etc) are essential for every business.

Public Networking - When people think of your business or product, you want them to know your name, and picture your face. That cannot and will not happen if you're not putting yourself out in the public to be seen. Join local clubs, groups, Chamber of Commerce, wine mixers, rotary clubs, trade shows, etc. with the intention of being a brand ambassador for your business. Do not underestimate the power of a simple hand shake, and a quality face to face interaction with somebody who works/lives in the same neighborhood of your business - but you have to make the effort. 

Direct Advertising - Direct advertising is a form of marketing where you place yourself in front of people who are looking for you. Think in terms of a local yellow page phone book, or a simple google search. If somebody is searching for a "Personal Injury Attorney", they have a very specific need and are looking for a specific type of lawyer. When people who don't know about you are trying to find the services that you offer - will they be able to find you?

Indirect Advertising - In contrast to direct marketing, indirect advertising is when you are trying to saturate the market with your service, name, etc. Think in terms of billboards, commercials, and newspaper advertisements. By putting your name out here, you are hoping that when somebody needs your business/services - they will remember seeing/hearing your advertisement. When done in large volume, this can be a very effective (and expensive) form of marketing. 

Community Involvement - The most successful business people are well known in their community - this is not an accident or coincidence. Get involved with volunteer work, fundraising events, etc. Nobody can be a better brand ambassador for your business than yourself - the more your community sees you, the better they'll remember and trust you. 

Returning Customers - You've worked hard to get customers into your door, don't forget about them once they leave. It should be your mission to make every new customer a returning customer. Holding customer appreciation events is a great way to show your customer that you haven't forgotten about them, and that you care. You can also follow up with your customer base by phone, email, or postal mail. Thanking your customers for their business, and reminding them that you haven't forgotten about them will pay dividends towards your long-term success. 

You may also want to check out some of my other marketing/business articles: Search Engine Marketing, Selling Value - Not Price, Going Above & Beyond, and Tips to Stay on TOP of the Sales World.

Good luck!

   




30 Qualities of Successful People



Success is not an accident. Being successful is more than a state of mind, being successful is a lifestyle. To get there you have to alter your behaviors and decisions.

Where do you start? What does success look like?

Here is a great list of 30 qualities that make ordinary people extraordinary.

We all start out in life as being quite ordinary and many remain that way. The few who have become extraordinary have these qualities (no specific order):

Definite Aim, Vision and Purpose - Successful people constantly seek clarity in their lives. They know what they want and they follow their own dream. Vague desires and beliefs lead to vague outcomes. It is this sense of direction that gives them the staying power to stick to their goals and achieve their dreams.

Expertise and Excellence - No matter what they pursue, they become the best in their field. There is no job too small and successful people strive for excellence. They pursue mastery and understand that money is a by-product of the value they offer.

Focused - People who experience success know how to concentrate. They realize that they cannot do everything and they focus on the activities that will give them the highest return on the goals they want to achieve. They don’t believe in the hype of multi-tasking and they know that the fastest way to finish your to-do’s is doing them one at a time.

Positive Attitude and Perseverance - Extraordinary people have realistic optimism. Realistic because they take action and optimistic because no matter what the result may be, they believe their success is inevitable. They believe that like a child learning to walk, they need to take action first and then modify the action according to the feedback that they get. This positive attitude allows them to persevere and be resilient when things don’t go their way.

Flexible - One misconception that ordinary people have about persevering is staying the course no matter what. This is true only if the reason for pursuing your goal is still valid. Most successful people became successful doing something different from what they initially intended to do (i.e. Steve Jobs started with computers, went into the animation and really made his comeback with the iPod). This is normal because the world is always changing and they know a lot more now than when they started. Successful people know that if their reasons for doing what they are doing changes, there is no point to continue.

Masters of Time - Successful people are successful because they get a lot done. The only way to do that is by making the most out of the allotted 24 hours we all get. Extraordinary people value their time and see the direct connection between how they spend their time and their well-being. They are usually always on time and “train” those that deal with them to respect their schedule by implementing strict start and end times for meetings.

Strong Communicators - People who can communicate effectively excel in life. Strong communicators understand that just because people speak English (or the dominant language in your country), it does not mean they understand each other. What makes them effective is that they are clear about and sensitive to the outcome they want to get from their communication and are flexible in their method of communication to achieve their outcome. They are experts at building rapport and separate what is being said from the meaning they put into what is being said.

Brave - We’ve all heard the phrase “No risk. No reward.” but how many of us really take the risk necessary to get the reward we want? Not many but for those who do, they are the ones who make it and become successful. Successful people have the courage to begin AND the courage to continue. They are willing to not only bet but go “all in” on themselves. They are not afraid to burn bridges if it means moving forward.

Givers
- Successful people are generous givers. They know and are convinced of the “secret” that the more you give, the more you receive as long as you are genuine about your gifts. They operate on the principle embodied by Zig Ziglar’s quote, “You will get all you want in life if you help enough other people get what they want.” If you haven’t tapped into this secret, you should get started right away. Money isn’t the only thing you can give. You can give time, expertise, space, etc.

High Self-Esteem
- Extraordinary people believe they deserve their success and know that they can do anything they set their mind to. They understand that a mistake is something that they do and not who they are. They also monitor the warning signs of low self-esteem to ensure they always keep a positive self-image of themselves. They realize that self-esteem is a state of mind and choosing to have high self-esteem is much more useful than choosing to have low self-esteem.

Action Oriented - We all know of people who have potential or talk a big game but then accomplishes nothing. Those who spend all their time thinking about doing something will never succeed. Successful people are doers and not talkers. They don’t wait for conditions to be perfect before they take action. They just go for it, observe the feedback and then modify their next action accordingly. Those who don’t achieve much with their lives tend to use “would”, “should” and “could” a lot. Those who do get what they want are too busy achieving their next goal to explain themselves. If you suffer from procrastination, I encourage you to check out some practical ways to stop procrastinating.

Confident - This is what helps successful people take action. Like the chicken and the egg, confidence helps you achieve your goals which in turn makes you more confident. A great way to be confident is remembering your past successes and overcoming your fear of failure. Signs of confidence include empowering others, not taking criticism personally, and understanding that the first time you do something is always the hardest and all subsequent times WILL get easier. Success is really the combination of confidence with competence.

Readers - Most if not all successful people like to read. If you believe that success leaves clues and that you can be successful by thinking and acting like a success person, then reading should be a part of your daily life. One thing I realized is that with access to more books than I can read in several lifetimes, it is important to read the books that will make the most difference to you. Usually these are the books that will help you become a true expert in your field of your passion or challenge the limiting beliefs you have about yourself.

So what should you read? Check out book recommendations from people who are doing what you want to do. Extraordinary people are life long learners who view mastery as an asymptote that they keep getting closer to but can never reach.

Trusts Intuition - People who succeed in life trust their “gut”. They may not be able to explain rationally why or how they made their decision but they knew it was the right thing to do. Successful people learn to harness the power of their subconscious by sending it “orders” from the conscious mind. This involves mentally visualizing the outcome beforehand and then being present to take in the data and information that will become the ingredients for your subconscious to deliver the “orders” that was sent. Learning how to meditate is also a great way to develop and get in touch with your intuition.

Curious and Embraces Possibility - Two people are running a race and they come up to an immense wall blocking their path. One person sees the wall and starts getting down on himself for wasting his time and decides to quit the race before he wastes even more time. The other person immediately thinks about what the possibilities are for getting over the wall. Will he/she climb it, break through it, dig under it, etc? No matter which option he/she chooses, he/she immediately acts on their decision and collects feedback. Successful people adopt an attitude of curiosity and they truly feel that they can always learn something from someone else. They incorporate the great qualities of others while avoiding the bad qualities of the same people.

Self Acceptance - Polonius had it exactly right when he said “To thine own self be true”. People who are successful don’t pretend to be something they are not. This allows them to express their creativity freely and to not worry about hiding who they really are. The best way to accept yourself is to genuinely appreciate and accept others. If you tend to judge other people, you’re probably not very accepting of yourself either. The worse type of rejection is self-rejection.

Big Dreams - I have yet to read a biography of a successful person who didn’t have grand dreams for what they would accomplish. Sir Richard Branson, Walt Disney and Sam Walton all had big dreams and for the most part achieved more than they originally imagined. This is one of the reasons they became successful. They are not afraid to dream big and then go for it. If you want to know whether someone will be successful, ask them about their dreams. If they sound plausible, then they are not dreaming big enough.

Well Rounded and Balanced - Truly successful people strive to be successful in all aspects of their lives. They live healthy lives, become financially independent, nurture meaningful relationships, develop personal mastery and accomplish their professional goals. They know that sacrificing one key area to achieve another will not help them maximize their true potential. It is hard to be your best and to contribute when you have to worry about how you are going to pay the rent.

Excellent Network - Successful people understand the importance of relationships and how it is one of the most important factors in achieving your goals. They also realize that the best way to build a great network is to give help to others first with no expectation of reward. Those who constantly take without giving usually do very poorly on building a solid network.

Enthusiastic - A sure sign of someone extraordinary is the enthusiasm they have about their passion and their life. They wake up in the morning excited about their day because they know it is going to bring them one step closer to achieving their dream. Successful people tend to be leaders because others are attracted to their enthusiasm and become followers hoping to experience the same excitement and energy.

Admits Mistakes
- There are two things you can do to guarantee that you will NOT be successful in the future: Blaming Others and Making Excuses. When you do these two things, you give up both your responsibility and power. When something goes wrong and you blame other people or make excuses, you are clearly stating that you have no power in this situation and things are happening to you and not because of you. Great people admit when they are wrong so they can focus on the solution and not waste energy finding a scape goat. Check out what Albert Einstein can teach us about setbacks.

Mindset of Abundance - Successful people don’t view happiness or success as a finite resource where achieving happiness and success for yourself means denying someone else happiness and success. They believe that there is enough to go around and it is more about creating value and not competition. This is the quality that allows them to be happy for other people’s successes. This mindset also encourages empowerment of others. If you think $10,000 is a lot to spend on a hotel room, check out this article by Steve Pavlina.

Good Character - Heroes are people who triumph. Think of all the heroes you know (in movies, books and real life). Don’t they all act with honesty and integrity? Aren’t they usually generous with others and frugal with themselves? Doesn’t everyone look up to them? Being a hero that triumphs in life is no different.

Great Company - As I experience and observe more and more of life, I’ve come to realize that you really can learn a lot about someone by the company that they keep. Test this by looking at people you know and the people they hang out with. You can go as far as to test the idea that a person’s salary is usually the average of the five people they hang out with the most.

This happens because people with similar beliefs tend to get along and stick together. If a group averages $65,000/year and someone in the group believes that they can make $65,000/hour, the other people in the group will think that is ridiculous. Yet in the group where everyone makes $65,000/hour, the person making $65,000/year will probably second guess his/her own beliefs concerning earning ability.

What does that mean for you?

Surround yourself with people living the life you want to live and adopt their beliefs and habits.

Listener - Everyone wants to be a great speaker but how many people strive to be excellent listeners. People who listen succeed in life because they are able to hear and understand the needs of other people and to focus their energy on meeting those needs. The fastest way to be a good conversationalist is to listen well and ask questions.

Self Control - Successful people rarely lose control. They don’t go into panics or blind rages. They have learned to control their emotions and to consciously (or subconsciously) put themselves in a resourceful state. They understand that they can’t change other people or what’s happening to them but they can change how they react to it and how they feel about it.

Prepared - Extraordinary people are always prepared. They not only have a plan B but also a Plan C, D, E and F. They mentally rehearse and visualize the possibilities vividly so that when the actual situation occurs, their brains will “remember” what to do.

Choice - People who are successful are in control. They know they ALWAYS have a choice. They don’t feel victimized by their genetics, history and/or circumstances and they truly believe that the past does not determine the future. They understand that they are the writers to the script to their lives.

Self Reliant - Successful people rely on themselves. They don’t need permission to do what they want and they don’t give other people permission to slow them down by relying on them. They believe in themselves and their ability to achieve their dreams whether anyone helps them or not. What’s interesting is that it is exactly this type of attitude that attracts others to want to help you. Samuel Smiles writes about this exact topic in his book, Self-Help.

Energy Conscious – Those who become great understand that successfully managing their energy is just as important if not more so than managing their time (Quality #6). One of the most important principles in energy management is knowing that rest is as important as action. Successful people are aware that low energy produces poor results and this violates their need for excellence (Quality #2). One of the best ways to manage your energy is to sleep your way to success.

So where do you stand?

I hope you have either reconfirmed many of your own qualities or have created action plans to develop the qualities you are lacking. Focus on cultivating one or two qualities at a time. Once your beliefs and actions are aligned with those of a successful person, you’ll be amazed by how successful you become.

Apple's iOS vs Google's Android (iPad iPhone vs Android Tablet Phone) - FAQ

The most commonly fielded question in the phone/tablet world is "should I go with apple or android?". If you ask 10 people, you'll likely get 5 different answers, all of which will be strongly opinionated.

When people are talking about their love (or hate) for Apple or Android, the conversation is often so one sided that you feel like you're talking to an apple/android spokesperson.

I do not work for Apple. nor do I work for Android - rest assure that my opinion on the two operating giants is unbiased. With that said, let me start out by saying that these are two great companies, each delivering an awesome (but different product) to the consumer. Without further ado, let's dive into the most commonly/frequently asked questions!

Q: What phone/tablet is going to be the easiest to use?

By and large, iOS (Apple) is considered the most easy to use. Their interface is pretty basic and simple, if you can slide your thumb back and forth, you can use an iPhone or iPad. If you are new to the smartphone world, you will almost certainly catch on to using an iPhone/iPad quicker than an Android device.

Q: What phone/tablet is going to be more advanced?

In contrast to the previous question, if you're looking for something that will allow you more features, options, and customization - Android is the answer. If you grab 5 different Android tablets/phones, they are all going to look different. With the functionality of "widgets", you have total control on customizing your layout exactly as you want it. With rooting access, you can literally how the system functions and operates.

Q: What phone/tablet is going to have a better battery life?

Simply said, Apple products are going to give you a more dependable battery life. With that said, some Android devices do better than others. Being that Android devices come in difference sizes and specs, many factors impact the battery quality. If Android is your choice, you will want to consider all of the specifications (screen size, resolution, processor, etc) that will impact battery use.

Q: What phone is going to give me better call quality?

Being that Android phones are available from multiple manufactures, this is a very broad question. I have used all versions of the iPhone and nearly every manufacturer of Android, and I can honestly say that there is very little difference between them. Who uses their smartPHONE to talk anyways? :)

Q: Who has better apps?

I think that this is a wash. Most of your common apps like Facebook, Twitter, Ebay, Pandora, Amazon, etc. are exactly the same on both operating systems.

Q: Who has more apps?

Again, I consider this a wash as well. Android has some apps that Apple doesn't, and vise versa. Both markets have the most popular applications that people care about most.

Q: What phone/tablet will last longer?

This is situational. I've seen both iOS and Android devices that fail right out of the box, and I've seen them last several years. With any electronic, you never know when it is going to decide to stop working correctly - without any fault of the user. With that said, you typically get a 1 year warranty when you buy these devices new.

Q: What device has better email functionality?

This question really depends on what is important to you when it comes to email. Most Android devices give you a more robust HTML viewing option of your email, allowing you to virtually see the email on your device with the same graphics and clarity that you would on your computer.  If you have multiple email accounts that you want to sync, you will probably favor the easy to use integration of iOS. If you have sub folders in your inbox, you'll definitely enjoy iOS better than most Android email clients.

Q: Which option is more cost effective?

Android devices are definitely more pocket friendly. You can find off brand Android Tablets for as low as $50 bucks. If you want something that is better quality, but easy on the wallet, you can get a very good quality Android tablet for as low as $200 without a contract. Android phones can be free with a wireless service agreement. In comparison, the Apple iPhone and iPad retail for upward in the $500-800 range, depending on the size and memory.

Do you have a question that is not listed above? Feel free to ask it below!

Examining the 6 ways people use Facebook



With over 1 billion users, facebook plays an important role in nearly everyone's day to day life. The average facebook user logs into the website (via mobile or desktop) 4 times a day, to either update their status, or read the status of others.

How people use facebook, and their status, varies among users - but most people fall into one of the six categories below. 

The Phantom Liker   - No matter how many friends you have, everyone has a couple phantom likers prowling around. This is the person who rarely, if ever, posts on their page or anyone else's - but they manage to   nearly every one of your photos and status updates. Most phantom likers don't have a profile picture, making them stick out like a sore thumb. 

The Spammer - This is the user who is constantly updating their status with things like "I just won a free ipad" link, or a message saying "re-post this status and something great will happen to you tonight at midnight". These users were some of the last people to leave Myspace, and they unfortunately haven't changed. 

The Sharer - This is the person who primarily uses facebook to share the article they read today, a picture that somebody else posted, an update from a page that they like, etc. These users can become really annoying because they are constantly flooding your feed with things they care about, and not necessarily things that you care about. Unfortunately, I probably best fit into this category myself - sorry everyone.
    The Depressed Updater - Nothing ruins your day more than the depressed user. This is the person who updates their status to tell everyone how terrible their day, week, life, etc. is. Their favorite term is FML, and they can't go a single day without telling you how something bad happened to them. 

    The Picture Perfect Updater - Of all the users, this is the one who annoys you the most. This is the user who is constantly trying to convince you through their status that their life is better than yours by telling (status updating) you every time they do something fancy or fun. 

    The Compulsive Micro Blogger - This is the person who hasn't found twitter yet, so they use their facebook page to let you know what they are doing every hour. They will let you know when they are "Taking a shower", "Having a glass of wine", "Mowing the lawn", "Going to work", etc. Before they do anything, they make sure that they update their status. 

    What category do you fall into?

    Resume Building Tips



    When searching and applying for a new job, your resume will literally make or break you. With the current job market and unemployment rates at an all time high - make no mistake about it, employers have no shortage of qualified candidates to choose from.

    As a district sales manager, I've reviewed and sorted through thousands of applications. Through all of the good and bad, I'm here to offer you resume building tips to help put you ahead of the competition.

    Contact Information: This should go without saying, but I'm going to mention it anyway. The very first portion of your resume should be your contact information. When I have a vacant position, it's not uncommon to go through hundreds of applications as we narrow the process. Make sure that you make your name, contact phone number, and email address clearly visible and easy to read.

    Get rid of the impact statement: If you're applying for a position with me, I already understand that you're looking for a career in this field, you don't need to remind me with a generic written paragraph. Typically, impact statements usually hurt applicants because they unintentionally put things that immediately lose my interest. Saying something like, "I'm a recent graduate", or "I'm interested in a career change because," will almost automatically make me move on to the next application.

    Talk about YOU, not your company: I don't want to read about your companies mission statement, or your formal job description. Your resume should be talking about your accomplishments, qualities, and value at your current and past positions. I want to learn about who you are, not necessarily the companies you've worked for.

    Give me a reason to keep reading: If I start reading a resume that doesn't catch my attention, I'll move on to the next. Unfortunately, if your most recent job is boring to read about, I won't keep reading to discover a potentially impressive past experience at another job. Just like a good book, you've got to capture the reader from the beginning.

    Make it easy to read: Again, most open positions will receive hundreds, if not thousands of applications. You want to make your resume eye catching and easy to read. Avoid long paragraphs. Use bullet points to transition through accomplishments and accolades.

    Include Recommendations: The concept of a good resume should ultimately be a bragging document. The only thing better than reading about you bragging for yourself, is reading other people brag about you, for you. Include 2 or 3 recommendations in your resume with a short tagline "Recommendation Contact Information Available Upon Request". Your recommendations don't need to be page length - keep it short and sweet. A small paragraph exemplifying your qualities is all you need.

    Include a Video: This can be a very powerful resume strategy, and if done correctly, will almost certainly put you at the top of the list. The video should be no more than 3 minutes. Again, you want to keep it short and sweet - giving the employer a reason (urgency) to meet face to face to learn more about you. In the video, you want to be professionally dressed, as you would at the prospective job, giving the employer a visual glimpse of how you would physically fit in. Speak slow, clear, and confidently. The video is a great way to introduce yourself, giving a brief summary of your accomplishments and qualities.

    Make sure you also check out my Job Searching Tips and Interviewing Tips. Good luck in your job search!